When I was younger, there was the unreasonable belief that unless you’re bone thin, you aren’t beautiful. I would see many “thinspiration” photos around my friends and myself. Now it’s been replaced by something else, “fitspiration.” When instead of bone thin, you’re just thin with toned muscles. Sometimes I see really curvy women with the label curves are beautiful. Is one unreasonable beauty ideal really better than the others? I can run 20 miles like it’s no business, but I will never look like one of this “strong is sexy” models. I’m petite and while I did hit puberty at some point I will also never be the “curvy is sexy” type either. I’m okay with that because I am achieving my athletic and personal goals and although I won’t ever look like any stereotypical beautiful category I don’t think that’s any less beautiful or sexy. Your dreams and goals are what makes your beautiful.
Where am I going with this? Besides a small rant that our views of beauty are really warped? Well, here goes as part of my partnership with Fitfluential, I’m participating in the What’s Beautiful campaign. Under Armour just launched the third round of their What’s Beautiful campaign. It’s a competition to redefine beauty by encouraging and empowering women to set goals and then achieve them.
What I love most is the diversity of women who are showcasing the progress of their goals. Athleticism isn’t defined by a stereotypical look!
How to sign up:
- Sign up on the What’s Beautiful website to create a page
- Come up with a goal for yourself. It can be as vague or specific as you’d like. Short-term or long-term goals welcomed and anything in between
- Upload your challenges. It shows that you’re working towards, or have completed an achieved goal. The entire What’s Beautiful community can see these goals on your page so that’s extra motivation, they can help you achieve them and cheer you on.
Best part besides sharing in a great community of female empowerment? Free Under Armour swag or better yet a trip to Cost Rica! Each week, Under Armour will be giving away swag bags full of loot to participants. they will feature top performers on their website. after 8 weeks, they will announce 10 finalists who have documented the most impressive & motivated journeys toward the goals. mid-july, winners will be announced! three winners will receive a trip to Costa Rica for a 4-day retreat.
My personal goal is to run 500 miles this summer (June-August). Summer heat and running is my least favorite season but I can’t achieve my Fall running goals without it.
My team’s goal? To run new distances in new places. There is always a new city, street, or path to explore and run further than you’ve run before. Redefine beauty with nature’s beauty.
What are your goals?